Belgrade Fair, Head Office, Festive Room
| 11.20 |
Prof.dr. Ilija Ćosić, Dean of Faculty of Technical Sciences, Novi Sad
Topic: Knowledge as brand
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| 12.00 |
Mr. Branislav Knežević
President Western Division - McDonalds Europe,
President & CEO McDonalds Germany
Topic: Great brands and world crisis
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| 12.25 |
Ms. Nataša Djurdjević
Area Marketing Manager Coca Cola
Topic: Brand IQ
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| 12.50 |
Ms. Marijana Agić-Molnar
Managing Director GFK Belgrade
Topic "Brands in crisis - what will be happening in Serbia"
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| 13.10 |
Break
|
| 15.00 - 16.00 |
Round table
Topic: National brand Serbia
Moderators:
- Prof. Dr. Branko Maričić, President of Program Council 5. Brand Conference
- Mr. Mijat Lakićević, journalist and editor of newspaper Blic
Participants:
- Mr. Saša Gmijović, Minister Assistant Sector for Services at Ministry for trade and services
- Mr. Željko Stojanović, Chief of Division for services on local market, Ministry for trade and services
- Mihajlo Vesović, vice president of the Serbian Chamber of Commerce
- Prof. Dr. Goran Petković, State Secretary Ministry of Economy and Development
- Ms. Ana Trbović, Member of Council for branding Serbia
- Ms. Angie Hall – Ulmann, CEO and Founder of 360td. From Brussels, will be speaking on the topic
"KEEPING BRAND SERBIA ON TRACK IN TOUGH FINANCIAL TIMES: WHERE SERBIA CAN COMPETE QUICKLY AND EFFECTIVELY”
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